- Mahdi, A., Abbas, M., Mazar, T. I., & George, S. A. (2015). A comparative analysis of strategies and business models of Nike, Inc. and Adidas Group with special reference to competitive advantage in the context of a dynamic and competitive environment. International Journal of Business Management and Economic Research, 6(3), 167-177.
- Ramaswamy, V. (2008). Co-creating value through customers’ experiences: the Nike case. Strategy & leadership, 36(5), 9-14.
- Sneirson, J. F. (2008). Green is good: sustainability, profitability, and a new paradigm for corporate governance. Lowa Law Review, Vol. 94, No. 3, 2009
Nike
Subject: | Business |
Type: | Descriptive Essay |
Pages: | 2 |
Word count: | 416 |
Topics: | Business Plan, Entrepreneurship, International Business, Leadership, Management, Organizational Behavior |
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