Communicating the Change


Table of Contents

Part B

The focus is on American Airlines that needs to change the relationship between the management and the employees. The best tool that can be utilized to communicate the message is through holding a meeting or press to inform the management and the employees about the change (Gido & Clements, 2015). One of the leading causes behind the company’s woes lies in the strained relationship between the management and the workforce. It has been observed that the issue affects the company as a whole and this shows why using the conference approach was the most appropriate (Palmer, Dunford & Akin, 2009). During the meeting, pressing issues will be raised and discussed and individuals from both sides will be given an opportunity to give their views on the change.

It will be mandatory for all the employees and the department head to attend the conference as critical issues on the change initiative will be discussed (Palmer, Dunford & Akin, 2009). During the meeting, the coordinator will read to the attendants some of the problems that have resulted in poor relations between the management and the workers. Following this, the change initiative will be read and explained to the attendants who will be given a copy of the suggested changes and what the initiative seeks to achieve (Gido & Clements, 2015). The steps of the plan will be broken down and what should be attained at the end of every stage. Following this, management and the workers will be given a chance to pose questions and offer their suggestions and opinions about the change process. It can be observed that the challenges that are expected during the process will also be addressed to facilitate the efficiency of the plan. 

Part C

The changes that are projected to take place in the company will communicate to the other stakeholders such as the members of the public in a detailed article in a popular newspaper. The primary reason behind the use of the approach is American Airlines is a publicly traded company, and this means that potential investors and future employees are interested in the company’s affairs. Asides from this, the members of the public are attentive to know if the airline’s performance will get better in years (Palmer, Dunford & Akin, 2009). The present and future customers are also keen on establishing the type of service that they should anticipate from the company. The negative events that have taken place in the company have been highlighted through different forms of media such as television news, magazine articles, journals, and blogs. The efforts that are being made by the company to change its operations should also be made public. This will help to restore confidence in the investors, customers, and the public. The newspaper article was chosen as it is formal and will give details about the change. 

The company will use other forms of communicating to explain the change that will take place such as news features and publishing articles on online journal and blogs (Palmer, Dunford & Akin, 2009). The television is considered to be one of the most popular forms of media that reach the highest number of people. The company believes that if a feature is aired through a favorite television station, a significant number of individuals will be informed about the changes that will be employed by American Airlines. The online scene has also been seen to be one of the best ways of sharing information in the present times. It is clear that if news about the company is published on renowned online business journals, it will adequately cover the audience that uses the channel as a means of accessing information.

An evaluation of how the company dealt with communicating the change to the stakeholders was impressive. This is because the internal communication was efficient and facilitated the collection of feedback from the management and employees that would take center stage in the change management process (Palmer, Dunford & Akin, 2009). Communication was done using the appropriate authorities, and this meant that the CEO, the management, and the crew members were aware of the change and what it aimed to attain. Based on this the internal communication was done appropriately, and this brought all the individuals that were involved in the change on the same page.

It had been acknowledged that the change also affected the external stakeholders and the channels that were used to communicate to them were efficient. For instance, the use of different forms of communication ensures that most if the individuals that are interested in American Airlines got information about the company (Palmer, Dunford & Akin, 2009). The company was aware of the negative publicity that it had gotten from the different forms of media and this is why it chose multiple channels to inform the stakeholders that the action was being taken promote its performance. In summation, American Airlines handled the communication process efficiently, and this is expected to bring all the players on board and facilitate the set goals and objectives for improving the way that the management and employees relate. 

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  1. Gido, J., & Clements, J. P. (2015). Successful project management. Stamford, CT, USA: Cengage Learning. 
  2. Palmer, I., Dunford, R., & Akin, G. (2009). Managing organizational change: A multiple perspectives approach. [VitalSource Version]. The McGraw-Hill Companies.
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