Technological developments are growing at an exponential rate that everything seems to be geared to the fast and easy access of everything for the comfort and luxury of humans. That is the case with the futuristic vision of Jim Hackett, the chief executive of Ford, the famous creator of cars. Hackett envisions self-driving cars in the near future, getting into the hype of technological advancements however, the question is, will self-driving cars get its way into the technological business as smoothly as it hopes to? This is the question raised by Mark Peterson in his article entitled, “Can Ford Turn Itself Into a Tech Company?” (2017). The writer speaks in a very personal yet professional and mind-stirring manner to potential advocates of the self-driving cars as well as drivers of the more commonly man-operated cars. While he praises the company for its ground-breaking and benchmarking attempts in making self-operated cars, the author also brings to fore the question about its safety, presenting different discourses such as the inability of Artificial Intelligence (AI) to determine human behaviors that may affect traffic and other events on the road. Thus, he poses the question, having in mind how a mechanical company would turn itself into a technological one.
The technological world seems to be invading nor only people’s interest in innovations but in their very lives as well. It is interesting to know that Amazon offers a key to American homes for more than a hundred dollars, and that is for them to have full access to your home. Geoffrey Fowler shares his experience and thoughts on the issue in his article entitled “Amazon Wants A Key to Your House. I Did It, And Regret It” (2017). He details how the key has benefited him with his orders from Amazon which are delivered to his house even in his absence. The problem of having no one to take deliveries at home, having passersby run with your purchases, is avoided with this solution that Amazon provided. While Fowler discussed at length the possible problems that may arise with giving Amazon employees access to one’s home, he also explained that they are closely monitored and are aware of this so that through the writer’s experience, he noticed that employees simply opened the door wide enough to get the deliveries in. This is admirable and it sure makes life a lot easier and customers feel safer however, as a conglomerate, Amazon needs services of other companies such as Google for effective delivery of services (and that is not simply the delivery of purchases but other things as well that make the whole system work). Unfortunately, bad relationships among companies create some issues that make customers nervous. Thus, the writer addressed his article to Americans who potentially can access such service that make things easier and more comfortable for them.
“Start-up Bodega Learns an Important Branding Lesson; Apologizes After Internet Outrage” (Roy, 2017), is an article bringing to fore an incoming innovation in putting up corner stores. Such stores have been operated by small time businessmen who usually are immigrants, from the colored race. The fact that these people are trying to earn decently on their own, has brought Bodega in question. Firstly, the branding seems to attack the immigrant small-time businessmen by using a Spanish word and secondly, it definitely is duplicating their businesses by putting up vending boxes where purchasers can access daily necessities such as drinks and other household stuffs. This may be convenient but there are also other factors that need to be considered such as getting jobless people on the streets. Thus, the article was written not only for the entrepreneurs involved but the customers as well.
“Tech Tricks That Make Running Your Business a Breeze” (Corvey, 2017) is just that. It lists a number of tricks that make an entrepreneurs life a lot easier such as the concierge service of DUFL which serves as a warehouse for a traveler’s clothing, sending the necessary items picked by the customer to the destination on designated dates. It also features applications which can be easily accessed on one’s phone, making work a lot easier with just a tap on the phone.
“7 Low-Tech Success Secrets for Small Businesses” (Abrams, 2017) on the other hand brings back modern entrepreneurs to the low-tech but equally essential fundamentals in business. As the title suggests, the article is a list of reminders that should not be overlooked in our ever-developing technological world. Basically, the author talks about the importance of social encounters and good communication skills. She speaks to the modern entrepreneurs whom she understands are busy and need to hear what she has to say in a matter of minutes. Therefore, she makes her discussion brief and to the point.
The last two articles are motivational instructions for the busy and perhaps weary entrepreneur. The other three articles on the other hand, speak to potential customers as well as the entrepreneurs themselves. Overall, the articles presented look at how technology is trying to make lives easier, whether one is an entrepreneur or a customer. The point is, making technology work for the betterment of human life.
- Abrams, Rhonda. 7 Low-Tech Secrets for Small Businesses. USA Today. Nov. 8, 2017. https://www.usatoday.com/story/money/columnist/abrams/2017/11/08/7-low-tech-success-secrets-small-businesses/841974001/
- Fowler, Geoffrey. Amazon Wants a Key to Your House. I Did It, And I Regret It. Los Angeles Times. Dec. 11, 2017. http://www.latimes.com/business/technology/la-fi-amazon-key-20171207-story.html
- McCorvey, J.J. Tech Tricks That Make Running Your Business a Breeze. USA Today. May 22, 2017. https://www.usatoday.com/story/money/business/smallbusiness/2017/05/22/tech-tricks-make-running-your-business-breeze/101885000/
- Peterson Mark. Can Ford Turn Itself Into a Tech Company?. New York Times. Nov. 9, 2017. https://www.nytimes.com/interactive/2017/11/09/magazine/tech-design-autonomous-future-cars-detroit-ford.html
- Roy, Jessica. Start-up Bodega Learns an Important Branding Lesson; Apologizes After Internet Outrage. Los Angeles Times. Dec. 11, 2017. http://www.latimes.com/business/technology/la-fi-tn-bodega-startup-apology-20170913-story.html