Visual Rhetoric

Subject: Art
Pages: 2
Word count: 582
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Visual rhetoric aims at finding out the way graphic expressions and the visual language is important in persuasion. Outdoor expressions media and advertisement help to communicate visual messages from the source or the sender and is sent to several addresses who assist in building a visual city culture. The visual rhetoric is helpful in coming up with the open manifold solutions used in designs (Davison, 2014). Research material uses visual language as analyzed in the advertising messages, which may also contain connotations and denotations which are constructed in the visualization for persuasion.

The skills and methods used in the graphic design practices choose and arrange the marks so as to convey a message. The different visual elements, modes, and techniques are integrated together so that they can attract the attention of the audience. They use the message as an attractive form so that the audience or spectators can be interested in their representations as an artifact in the message they convey (Lefsrud, Graves & Phillips, 2015). The position of a graphic designer when creating a visual message help in creating interpretations for visual culture environment by the spectators. The persuasion and the visual language are expressed in the products they come up with.

Another important role which the virtual rhetoric play is the communication of the message which they convey. The semiotics combine two or more ways of visual language and the syntaxes as a way of announcing the way a product has excelled in the market or elsewhere among its competitors. The visual rhetoric is generated from the research material through personalized rhetoric, brand rhetoric and poetic rhetoric (Alberts, Nakayama & Martin, 2015). The naming of visual rhetoric uses the visual language through construction which helps in the persuasion of the audience. The research promotes more studies which concern the reception of the visual rhetoric applied in visual communication design and the analysis for messages in advertising.

Visual rhetoric helps the practitioners to exercise their knowledge designs, visual culture, and communication since it involves the use of semiotics. These theories help to reveal the complexities of the research problem and the creators are made aware of the multiple disciplines which they have to consider (Davison, 2014). The artists have to come up with designs which are concerned with the research topic and focus on a particular area. The outdoor advertisement may include poster design or outdoor advertising, the audiences’ public visibility or may even combine the various techniques in production.

The radical changes in the visual culture city have arisen as a result of the many models which have been created over time. It has helped the advertising business to evolve due to the changing trends which are being used by the artists (Murray, 2013). It has contributed to a change in attitude by the people and uses confrontations through visual rhetoric for outdoor advertising business in every part of the world.

The visual language which is used for persuasion has been analyzed about the visual language to define the visual rhetoric for outdoor advertisement. The verbal communication constitutes factors which need a context of reference, and hence the visual rhetoric came about to close this gap and convey a message which is meant to be understood by the audience (Lefsrud, Graves & Phillips, 2015). The visual rhetoric is imperative since it creates a physical channel for advertisement as well as a psychological connection with the audience through pictorial communication. The messages help to establish a prolog communication to the audience.

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  1. Davison, J. (2014). Visual rhetoric and the case of intellectual capital. Accounting, Organizations and Society, 39(1), 20-37.
  2. Lefsrud, L. M., Graves, H., & Phillips, N. (2015). Analyzing visual rhetoric in organizational research.
  3. Alberts, J. K., Nakayama, T. K., & Martin, J. N. (2015). Human communication in society. Pearson
  4. Murray, M. D. (2013). Visual Rhetoric: Demonstration and Narrative.
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