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The marketing concept and marketing myopia
The marketing concept is defined as an established system whereby it is believed that an organization must fully comprehend the needs of its clients and based…
Shifts in marketing
IntroductionMarketing, as a function of the organization, plays the role of creating, communicating and delivering the value to the customer. According to Samli (2010), marketing is…
Digital media & society essay questions
Discuss how Digital Media has transformed how organizations advertise and market their products and services.Include a historical (before and after the digital media) and global perspective…
Philosophy rhetorical analysis
While many items in humans’ daily lives contain a number of rhetorical appeals, such appeals are difficult to recognize on first glance. However, through deep inspection,…
Fedex marketing research to reach target customers
IntroductionRelevant, accurate and thorough information is the leading course of most successful businesses globally. This is so because it gives and provides a pool of knowledge…
Product persuasive strategy
There are interesting features of Coca Cola as a carbonated drink that is enjoyed in different parts of the world. Also known as coke, the drink…
Junk food marketing and childhood obesity
IntroductionKraak et al. define junk food as cheap food which contains high amounts of calories from sugar or fat and has little fiber, protein, vitamins or…
Marketing plan – Launch of V Fusion + Energy Drink
The creation of effective flow of goods from the points of production to the points of sales despite the different militating factors either against or for…
Using social media to attract consumers
IntroductionSocial media plays a crucial role in promoting the multinational corporate firms across the globe and increase brand visibility in the market (Vinerean et al., 2013,…
Visual Rhetoric
Visual rhetoric aims at finding out the way graphic expressions and the visual language is important in persuasion. Outdoor expressions media and advertisement help to communicate…
Integrated marketing communication for Sony Corporation
AbstractThis report focuses on how various communication channels can be integrated to enhance marketing function of a firm. The report discusses the possible communication channels that…
Literature and film
Parody and satire have always played an important role in shaping the modern world. As a powerful art form, satire and parody possess the ability to…