Advertising Essays
Brand Equity and Corporate Reputation
Brand equityThe ever-increasing dynamic and competitive nature in the business environment demands companies to create concrete strategies, which would enhance realization of business goals. The tendency…
Impact of Influencers on Customer Behaviour in the Luxury Market…
IntroductionOne major characteristic of luxury goods that make them different from ordinary goods is that they are usually an exception to the law of demand. This…
Cultural and Ethical Aspects of Advertising
Advertising, despite being a primarily economic venture by brands, inherently has some cultural motivations and effects. While advertisements may target improving sales or brand perception in…
The Entrepreneurial Marketing Manager: Case business: AL Beautiful Women Wear
According to Veresová (2002), a good marketing plan requires research to find out what customers need. My Company, in this case, would be AL Beautiful Women…
PR Campaign Plan
Mr. Tung Dinah, the sole decision-maker and the owner of Quest Fitness Center is looking forward to attracting students from Murray State University. The business did…
Sickle Cell Anemia
Overview of the DiseaseSickle cell anemia is a hereditary condition in which the red blood cells have the crescent or sickle shape instead of the ordinary…
Marketing Psychology
Introduction In the advertising industry, significant differences prevail between advocating for the truth and creating false claims. A large number of companies within the market have been…
Using Digital Marketing to Deliver Value
The concept of creating customer value involves the process of creating highly satisfied customers who stay loyal to the company and continue to purchase more products…
Champagne Calls
The Samsung Galaxy S7 edge is an unsinkable piece of luxury. Samsung’s “Samsung Galaxy S7 Champagne Calls” ad is a video that shows a room with…
Portfolio Project: Deploy and Administer Windows Server 2012
Abstract The analysis detailed in this paper acts as a network infrastructure for Worldwide Advertising, Inc. (WAI). The network is comprised of different areas, which are detailed…
Ansoff Matrix for Unilever Products
Unilever operates in over 180 nations and offers over 400 brands of products ranging from foods and home care solutions to personal care products and refreshments….
The Focus on Customer-Centric Marketing
Today’s customers are more aggressive, informed, opinionated and very conscious about the standards of service available to them. This new breed of consumers demands greater involvement…
False Information on Corporate Websites
Foreign markets offer higher profits potential than home market, as more businesses’ are expanding their revenue beyond their border, more competition is created. To outrun the…
The Impact of Cell Phone Ads on Cell Phone Purchases
IntroductionFrom the year 2007 to 2014, the global sales of smartphones have greatly increased. For instance, 139.29 million smartphones were traded worldwide in 2008, and over…
Traditional vs Modern Marketing Technology
EXECUTIVE SUMMARYCoca Cola was invented in the late 19th Century. The company produces concentrate whose formula is a trade secret and sells to its licensed bottlers….
Impact of Cultural Distance on Global Marketing
IntroductionAccording to Engelen & Brettel, (2011), cultural distance refers to a term used in the corporate environment especially in the field of marketing. Cultural distance tries…
Leading Change in Coca Cola Company Through Analytics
The aim of the paper is to lead change in Coca Cola Company through the use of analytics. Coca Cola is an international company that deals…
The Role of Global Advertising
Global advertising refers to the promotion of products and services in more than one country. The importance of global advertising cannot be overemphasized particularly with the…
Nike’s Air Max Advertisement: Segmentation, Targeting and Positioning
IntroductionAdvertisement refers to the process, through which organizations can communicate any product or service related information to the targeted group of customers (Hassan 608). With increasing…
Museum Marketing
IntroductionMarketing is a significant success factor of any organization. As a management process, marketing improves the awareness of a brand in the market and cannot only…
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