Marketing Essays
Uber economic competitive environment
The emergence of Uber in the taxi industry was the beginning of the exceptional growth of a start-up that has managed to gain global popularity. The…
Public awareness campaign
Existing public awareness campaigns aimed at keeping young people safe onlineOnline exploitation of children is real, and it is growing at an alarming rate (DeGarmo, 2014)….
The food industry in America
IntroductionThe food industry in America has been characterized by numerous changes. This numerous changes have attracted the involvement of multiple individuals and parties in different way…
IT-515 milestone one
Microsoft faces a number of needs and challenges that require innovative technologies to overcome. For instance, the recent acquisition of Nokia for over $ 7 billion…
Sweden Rock vs Peace & Love festival
Sweden Rock and Peace & Love festivals are held in Sweden every year, but the former is more successful than the latter. Differences between the two…
Social media relation to communication theory
In the 21st century, social media has changed the shape and form of communication around the world. Scheufele (2013) defines social media as “a collective of…
Social and political marketing
BackgroundSocial and political marketing is a phenomenon that has been used for influencing a group of individuals to accept a particular idea (Newman, 2012). The concept…
Research proposal: How do the emerging healthy eating campaigns affect…
Executive SummaryWith the recent changes in the Australian fast food industry, it is likely that consumers have emerging needs due to their increasing awareness of the…
Lizzie’s house: marketing plan
Executive summaryLizzie’s House is a non-profit organization that provides shelter and help to at-risk women and children. The group is involved in an area of concern…
Zara
Company BackgroundZara is a fashion retailer based in Spain. The company was formed by Amancio Ortega over four decades ago. Zara is the leading brand in…
PESTLE analysis for smartphone manufacturers in the UK
AbstractIn business, macro-environmental factors like political instability, economic recession and socio-cultural practices present considerable impacts to companies within a given market. This report dissected the UK’s…
Management across culture
Cultural-Based ChallengeIKEA faced a significant problem regarding culture, especially after the expansion of the flat-pack empire. In 1990, the firm entered the market of the United…
Visual Rhetoric
Visual rhetoric aims at finding out the way graphic expressions and the visual language is important in persuasion. Outdoor expressions media and advertisement help to communicate…
A worldwide fast fashion company: ZARA
IntroductionThe contemporary approaches to marketing management are quite different from what they used to be in the past. Indeed, today companies tend to pay attention to…
Saint Laurent brand analysis
Executive SummaryThe particular report focuses on exploring Saint Laurent as a brand, with emphasis on some of the micro and macro environmental factors that could be…
Integrated marketing communication for Sony Corporation
AbstractThis report focuses on how various communication channels can be integrated to enhance marketing function of a firm. The report discusses the possible communication channels that…
Social media impacts on marketing
IntroductionSocial media is increasingly becoming a vital marketing tool. Small businesses are increasingly embracing the use of social media for the purposes of popularizing their companies….
Global trade strategy for Trafigura Beheer BV
My choice of TrafiguraAs one of the leading independent logistic houses and commodity trading, Trafigura Beheer BV Company continues to promote trade across the world. Founded…
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