International Business Essays

Equilibrium of Supply and Demand The equilibrium of demand and supply is achieved when both demand and supply functions intersect at a point to achieve a…

Introduction  A business model refers to a structure, which depicts commercial activities, mission and visions of an organisation. To be precise, a business model reflects about…

Gabrielsson, Peter, Mika Gabrielsson, and Tomi Seppälä. “Marketing strategies for foreign expansion of companies originating in small and open economies: The consequences of strategic fit and…

Introduction Milton Friedman observes that companies exist for the sole purpose of shareholder maximization and not social responsibility (Becker-Olsen and Guzmán, 2017). He states that firms…

Introduction According to Barker (2001) and Alvesson (2004), the success of any organization depends on the choices made by its leaders as well as commitment to…

Introduction It’s always said that cellphones is the air that we breathe. This has made people go far and wide in acquiring better models that would…

Executive Summary The main objective of the study was to evaluate the concept of grow up campaign by the Mercedes Benz, with much focus being the…

Summary The main macro-environmental factors, which directly affect the global fast food industry, include demographic, economic, natural, technological, political, technological and socio-cultural factors. The demographic factors…

Every country’s current status is determined by its history both politically and economically. Likewise, China and Russia’s current status are also determined by their history of…

Introduction The world started to globalize in the 18th century when the capitalist economy began to control most of the states starting from Europe. The market…

Nike is the leading company in sports footwear marketing and distribution (Mahdi et al., 2015). Under the leadership of Mark G Parker, the company has strived…

According to Adam Smith, the improvement in the productivity, skill and dexterity can be brought about when an organisation practices division of labour. The principle of…

The creation of effective flow of goods from the points of production to the points of sales despite the different militating factors either against or for…

Company’s Overview Associated British Food, founded in 1935, is an international manufacturer of consumer goods Company whose headquarter is located in London, United Kingdom. It has…

The LBS Portfolio Level 1 Project Resit Work Tesco PLC is a multinational company with operations mostly in Europe. The giant international company deals in grocery and…

The emergence of Uber in the taxi industry was the beginning of the exceptional growth of a start-up that has managed to gain global popularity. The…

Introduction According to the report by United Nations Office on Drugs and Crime (UNODC), the United Nations Convention against Corruption (UNCAC) is the only legally bounded…

Background Social and political marketing is a phenomenon that has been used for influencing a group of individuals to accept a particular idea (Newman, 2012). The…

Cultural-Based Challenge IKEA faced a significant problem regarding culture, especially after the expansion of the flat-pack empire. In 1990, the firm entered the market of the…

Executive Summary The particular report focuses on exploring Saint Laurent as a brand, with emphasis on some of the micro and macro environmental factors that could…