International Business Essays
Mercedes Benz grow up campaign
Executive SummaryThe main objective of the study was to evaluate the concept of grow up campaign by the Mercedes Benz, with much focus being the explanation…
Chipotle Mexican grill
SummaryThe main macro-environmental factors, which directly affect the global fast food industry, include demographic, economic, natural, technological, political, technological and socio-cultural factors. The demographic factors help…
Political economies of China and Russia
Every country’s current status is determined by its history both politically and economically. Likewise, China and Russia’s current status are also determined by their history of…
Drivers of international political economy
IntroductionThe world started to globalize in the 18th century when the capitalist economy began to control most of the states starting from Europe. The market forces…
Nike
Nike is the leading company in sports footwear marketing and distribution (Mahdi et al., 2015). Under the leadership of Mark G Parker, the company has strived…
Division of labour and its implication on organizations and global…
According to Adam Smith, the improvement in the productivity, skill and dexterity can be brought about when an organisation practices division of labour. The principle of…
Marketing plan – Launch of V Fusion + Energy Drink
The creation of effective flow of goods from the points of production to the points of sales despite the different militating factors either against or for…
Associated British Food Plc
Company’s OverviewAssociated British Food, founded in 1935, is an international manufacturer of consumer goods Company whose headquarter is located in London, United Kingdom. It has a…
Analysis of business data level one
The LBS Portfolio Level 1 Project Resit WorkTesco PLC is a multinational company with operations mostly in Europe. The giant international company deals in grocery and overall…
Uber economic competitive environment
The emergence of Uber in the taxi industry was the beginning of the exceptional growth of a start-up that has managed to gain global popularity. The…
Is UNCAC effective enough or a “Toothless Tiger” or are…
IntroductionAccording to the report by United Nations Office on Drugs and Crime (UNODC), the United Nations Convention against Corruption (UNCAC) is the only legally bounded instrument…
Social and political marketing
BackgroundSocial and political marketing is a phenomenon that has been used for influencing a group of individuals to accept a particular idea (Newman, 2012). The concept…
Management across culture
Cultural-Based ChallengeIKEA faced a significant problem regarding culture, especially after the expansion of the flat-pack empire. In 1990, the firm entered the market of the United…
Saint Laurent brand analysis
Executive SummaryThe particular report focuses on exploring Saint Laurent as a brand, with emphasis on some of the micro and macro environmental factors that could be…
Contemporary retail environment
IntroductionThe creation of the Wow effect in the business setting has become more and more challenging. Businesses have become progressively competitive and can no longer differentiate…
Elements that combine to make right franchise opportunity
IntroductionA franchise is characterized by a business setting in which a guardian organization, commonly referred as the franchisor allows another relatively smaller organization (franchisee) to conduct…
Global trade strategy for Trafigura Beheer BV
My choice of TrafiguraAs one of the leading independent logistic houses and commodity trading, Trafigura Beheer BV Company continues to promote trade across the world. Founded…
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