International Business Essays
Marketing Strategy for Yurun Group to enter USA
Executive Summary The paper analyzes the marketing forces to develop a strategy for Yurun, a Chinese meat processing firm, to enter the US market with Chicken products….
Case study: Nokia
Nokia is believed to be the founder of cellular communication hence its strong position in the market place which can be attributed to its founding principles…
Negative Externalities
With the increasing levels of globalization, multinational businesses are opening different subsidiaries in various parts of the world with the aim of diversifying their revenue base….
Corporate Social Responsibility at Uber
Corporate social responsibility refers to a company’s initiative to evaluate and subsequently take responsibility with regards to the corporation’s external effects on society. Inherently, corporate citizenship…
International Marketing
Executive Summary In this paper it can be witnessed that Indonesia has been chosen as one of the most feasible territory to entice the customers. The nation…
Loewe
IntroductionLoewe remains a major market for consumers premised on its luxury and fashion goods in the world. Recently, economic downturn globally has had the most affluent…
Sam’s Club
IntroductionSam’s Club is one of the divisions of Wal-Mart stores and leading operators of membership warehouse clubs. Sam’s Club runs over 651 clubs across the United…
Uber Business Review
IntroductionUber is the world’s fastest growing taxi transportation company. The American based transportation company entered the transportation industry in 2009. Since then, the company has grown…
Amazon Company
Organization backgroundThe Company will be established mainly targeting a massive of educated youth in the city. Generally, the Company will offer affordable and accessible internet to…
Marketing: Launch Strategy
Entering a new market is both an interesting and a stressful affair. One needs a careful research of the market that they want to venture in…
The Business Movie: “The Founder”
Introduction This business movie; The founder reveals the story of Ray Croc who started his career as a struggling salesman and became the founder of McDonalds. This…
Foreign Direct Investment
IntroductionForeign direct investment helps a business, if the company has at least 10 percent capital in the foreign company. According to Alfaro, Chanda, Kalemli-Ozcan and Sayek…
Ethical Analysis of Walmart
DescriptionOne of the Multinationals that has encountered a lot of ethical challenges with regards to its operation and association with stakeholders in the community is Walmart…
SWOT Analysis of Walmart
IntroductionWalmart is a multi-billion dollar company that started small but has grown over the decades to be where it is now. Walmart started with a small…
Social Media Marketing Strategy at Vivix
IntroductionIn such an era of technological upgradation, all the multinational corporate firms implement digital marketing strategies for placing the brands at effective market (Hollensen, 2015). The…
Uber SWOT Analysis
IntroductionUber is one of the biggest high-tech transport companies today. It was founded in 2009, and it connects its users via an app. By 2014, Uber…
Mickey Mouse Monopoly
From the video, it is true that there are several examples from the video that point out the issues related to gender roles. For instance, examples…
Global Market Strategy Analysis
IntroductionRAF Cosford museum is among the prominent pillars of the tourism industry in the UK and has significantly marveled at championing for tourist activities in the…
Corporate Social Responsibility (CSR) Report Analysis of the Starbucks Company
Formed back in November 1971 in Seattle, Washington, Starbucks Company has grown and made it to the fortune 500 companies in the world. It has been…
The Sports Business
IntroductionThe history of sports dates back to around 4000 years ago. During the period,horseracing was the most popular sport played in Greece. At around 3000 BCE,…
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