Marketing Essays
Social and political marketing
Background Social and political marketing is a phenomenon that has been used for influencing a group of individuals to accept a particular idea (Newman, 2012). The…
Research proposal: How do the emerging healthy eating campaigns affect…
Executive Summary With the recent changes in the Australian fast food industry, it is likely that consumers have emerging needs due to their increasing awareness of…
Lizzie’s house: marketing plan
Executive summary Lizzie’s House is a non-profit organization that provides shelter and help to at-risk women and children. The group is involved in an area of…
Zara
Company Background Zara is a fashion retailer based in Spain. The company was formed by Amancio Ortega over four decades ago. Zara is the leading brand…
PESTLE analysis for smartphone manufacturers in the UK
Abstract In business, macro-environmental factors like political instability, economic recession and socio-cultural practices present considerable impacts to companies within a given market. This report dissected the…
Management across culture
Cultural-Based Challenge IKEA faced a significant problem regarding culture, especially after the expansion of the flat-pack empire. In 1990, the firm entered the market of the…
Visual Rhetoric
Visual rhetoric aims at finding out the way graphic expressions and the visual language is important in persuasion. Outdoor expressions media and advertisement help to communicate…
A worldwide fast fashion company: ZARA
Introduction The contemporary approaches to marketing management are quite different from what they used to be in the past. Indeed, today companies tend to pay attention…
Saint Laurent brand analysis
Executive Summary The particular report focuses on exploring Saint Laurent as a brand, with emphasis on some of the micro and macro environmental factors that could…
Integrated marketing communication for Sony Corporation
Abstract This report focuses on how various communication channels can be integrated to enhance marketing function of a firm. The report discusses the possible communication channels…
Social media impacts on marketing
Introduction Social media is increasingly becoming a vital marketing tool. Small businesses are increasingly embracing the use of social media for the purposes of popularizing their…
Global trade strategy for Trafigura Beheer BV
My choice of Trafigura As one of the leading independent logistic houses and commodity trading, Trafigura Beheer BV Company continues to promote trade across the world….